We may never know, I'm afraid. The editor in question here is called "Stacey" and posts mainly about how wonderful her website's new features are.
You may also notice that the website in question is starting to plug RSS systematically. It has been, as Stacey would say, an overwhelming success, with the Bloglines subscriber base of the main news feed soaring from 18 to 20.
By way of reference, the somewhat anomalous Guardian front-page feed is on 9,277; the Telegraph front-page feed manages 190; and even the Independent one has 54 subscribers, despite a pig-ugly interface, a tendency to throw in financial stories at random, and a main heading that reads "Articles from the Indepentent".