Tuesday, November 08, 2005

Not even the small print

American Airlines has had a campaign running in the newspapers for several weeks designed to suggest easy opulence through its choice of in-flight meals. It was only today, while resting a bowl of soup on it, that I noticed how bizarre the text is:

Obviously we don't think you should choose an airline based solely on the quality of its ice cream. But come on, Ben and Jerry's? A bowl of Vermont's finest for every Business Class passenger? And in First class we'll top it off with hot fudge sauce and sprinkle it with chopped nuts.

So, to recap: in order to get a bowl of ice cream, you have to pay several hundreds of pounds extra to fly business. If you want hot sauce and nuts on top, you have to pay many hundreds more to fly first. No first, no sauce. And this is American Airlines being nice. Must be some fudge.

No comments: