If you want to see real hype, convince 50 journalists that you're a word-of-mouth success.
(Apropos of the obvious people, although they happen to deserve most of the hype. Anyone who can rhyme "Mondeo" with "say owt" is more than fine by me.)
The image at the top of this sidebar is a bronze fountainhead from Cressing Temple, Essex, by Steven Morant. It also happens to be the present blogger, aged 16; he counts himself very lucky to be the sculptor's nephew. The font so poorly used in the blog titlepiece is Underware Unibody 8 Italic; fans of the foundry will be reassured to hear that I'm no relation of theirs.