Pub food, 1961

For this blog's inaugural picture, an encouragement to make sandwiches for your husband's pub. This spread is from The Guinness Guide to Profitable Snacks, a handsome hardback book apparently given away inside the trade. It eventually ended up in my surviving local secondhand shop. They manage to fit 11 bottles or glasses of Guinness into a compact cover image, but the inside is scrupulously soft sell; it ends with a hopeful remark that "Good beer, dark or light, and good food are complementary".

What's most notable about it now, though, other than the tiny space given to hygiene regulations, is its confidence that every pub is a family unit. The section "CATERING H.Q. - your own kitchen" begins "Like most licensees, you and your husband are busy people". And on the subject of poultry, you get: "An occasional turkey, bought when prices are lower than at Christmas, can be enjoyed by your family and provide tasty sandwiches for your customers."

You are to use your domestic kitchen, and your own utensils, because of course it's all "scrupulously clean", and just take a little extra care when washing the dishes because (this is unspoken) that's where the public can actually see you slipping up.