The challenge: How many ways can you spell 'Strindberg' in one paragraph? The number to beat: Three.
"Strinberg & Helium is a witty web cartoon that features August Stringberg and 'a joyous, floating friend created to brighten his day'. It is so popular that it tops anything by the Swedish writer on the all-important Google rankings. www.strindbergandhelium.com" -- Web Watch, Sean Dodson, Guardian, February 24.
Disclaimer: I understand that newspapers are written and edited under pressure, and that things like this will sometimes slip through. Unlike this site, however, newspapers are meant to be edited; there no prizes for catching my mistakes, as yet.